Are the days of executive coaching as we know it, numbered?

Well, in short no... but times are changing and things are certainly moving on.


I’m sure I don’t need to sell you on the benefits of coaching. But I will say that I don’t believe coaching has ever been able to deliver more value than it can right now.


I’d even go as far as to say, that ‘all leaders' now need coaching to some extent. We live in a world that is changing and evolving by the day. Putting pressure on leaders that many of them have never experienced. Nothing stands still anymore. What was true of your customer demographic, business model or even your market yesterday, won't necessarily be true tomorrow. These are tough times and leaders need to think differently and react better than they have ever done before.


Traditionally, senior executives are enrolled with one to one executive coaches by their organisation to help navigate their challenges and develop themselves. New managers are typically put through some kind leadership development program and middle managers are largely forgotten. 

Today, everyone who managers people directly or indirectly needs to be a leader. Therefore everyone needs support, counsel and the benefit of having unconditional challenge levelled at them to drive them to better quality decisions, thoughts and action.


The realisation of this, will see leadership development pushed down through the organisation and forward thinking leaders will seek to make coaching a standard part of every manager’s experience. 


"But" I hear you cry "how on earth will organisations be able to afford it?" - One way we’ve found to be very effective is to offer a group coaching experiences, that utilises one executive coach for every 8 to 10 managers.


By agreeing monthly or quarterly coaching topics, one coach can effectively support each manager’s needs and bring everyone together using video conferencing on a monthly basis. The topics can be designed in advance to ensure alignment with the businesses objectives and priorities and can be complimented by some customisation based on each managers situation and needs.


There will always be a place for one to one coaching and it remains an incredibly powerful tool. But group coaching increasingly has its place in forward thinking organisations. It delivers impressive change over a relatively short period of time and across large sections of the leadership community.


To explore how this cost effect solution could help you, get in touch.

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